A woman with short, light brown hair and a friendly smile, wearing a black jacket with silver buttons and a white high-neck blouse, standing outside against a brick wall.

Kari Apel, CPA

CEO | CFO | Business & Financial Advisor

Kari Apel, CPA, is the CEO and Founder of Apel Advisory Solutions, LLC, a Prairie du Sac-based consulting and financial advisory firm. The firm provides specialized services in litigation support, individual high net worth advisement, comprehensive business consulting for small to medium-sized businesses and agricultural organizations, including family farms, as well as strategic tax planning and preparation for these businesses and their owners. 

With a career rooted in both technical expertise and leadership, Kari is widely regarded as an authority on tax-related issues. She has co-authored and edited numerous publications, including the National Income Tax Workbook and the U.S. Department of Agriculture’s Farm Tax Management. In addition, she has served as an expert witness on complex tax and financial matters and has taught courses on tax law and financial management to thousands of financial professionals across the country, including programs with Iowa State University’s Center for Agricultural Law and Taxation, UW–Platteville, and various professional organizations.

Through Apel Advisory Solutions, LLC, Kari provides CFO and business advisory consulting, farm transition and succession planning, business and farm tax strategy, and expert witness services in litigation involving business operations, financial management, and taxation. She is passionate about educating clients and helping them understand the complexities of navigating finances, taxation, IRS regulations, and strategic planning. Kari believes successful financial management is rarely “black and white,” and she strives to serve as a consultative partner and “Personal CFO” for both families and businesses.

Prior to founding Apel Advisory Solutions, Kari held leadership and management roles at several large CPA firms and served as CFO for a wealth-focused financial organization. During her career as a business owner and financial leader, she has received numerous honors, including being named a CFO of the Year Finalist by InBusiness Magazine, Small Business of the Year for the Sauk Prairie Area, and receiving the Outstanding Alumni Award from UW–Platteville.

Kari is deeply committed to community leadership and service. She currently serves as President of the Board of Directors for Sauk Prairie Healthcare and previously also served on multiple boards and committees, including the Sauk County Development Corporation, Sauk Prairie Area Chamber of Commerce, and the Sauk Prairie School District Budget Committee. In addition, Kari has supported youth development by coaching multiple sports teams and serving as Executive Director of the local volleyball club for nine years.

Kari earned her degree in business  with accounting and finance from UW–Platteville and obtained her CPA license in 2002.

Kari often credits her upbringing on a family farm as foundational to both her personal values and professional approach. She recalls watching her parents operate their business daily, learning firsthand the realities of entrepreneurship, hard work, and financial responsibility. That early exposure shaped her belief that success is built through dedication, thoughtful planning, and earning opportunities through perseverance.

Kari and her husband, Aaron, live in Prairie du Sac with their three daughters, Ainsley, Ellery, and Erelyn. As a family, they enjoy spending time outdoors, supporting their daughters’ sports and activities, and working together on their small family farm. Kari often jokes she has nine lives and is currently down to seven, a story she’s always happy to share.

Green stylized mountain peak logo with black outlines

The Evolution of Apel Advisory Solutions LLC

  • Kari Apel founded Apel Associates Inc. in 2008 in Prairie du Sac, WI, establishing a firm focused on personalized CPA services, tax strategies, and accounting for small to medium sized businesses. Over the next 13 years, the firm built a reputation for acting as a true partner rather than providing "cookie-cutter" solutions. 

  • After selling Apel Associates Inc. and spending four years pursuing other endeavors, Kari returned to the independent advisory space, recognizing a need for high-level financial guidance tailored specifically for business owners and high net worth individuals. 

  • Apel Advisory Solutions, LLC was established with a refined, boutique approach. This new iteration shifted focus away from traditional compliance-heavy tax preparation toward high-impact advisory work, including: 

    • Fractional & Interim CFO Services: Providing strategic, forward-looking financial guidance to help businesses scale and improve cash flow.

    • Tax Planning & Advisory: Offering specialized tax advice tailored to the specific goals of business owners and high net worth individuals. 

  • Apel Advisory Solutions is intentionally kept small. This structure ensures that clients receive direct, hands-on, and highly responsive service from Kari Apel, CPA ensuring focused, tailored attention to each client’s financial health.